Joy studied Environmental Sciences and Geology before spending over fifteen years as an Executive Assistant to CEOs, founders and business owners across private banking, property development, food and events — with CRM and operational improvements a consistent thread in every role. Working directly at the top gave her a first-hand understanding of the impact high-pressure environments have on leaders and teams, which led her to qualify as a yoga teacher specialising in corporate wellness and to launch both JOOY YOGA and her virtual travel business in 2024. She remains passionate about sustainability and the natural world. Joy joined Holland Park in 2026 to support Sian & Stuart.